SoFIA's mission is to improve economic and social insights and services to empower people as they age. We're grateful for Chris Farrell who wrote this recent piece about SoFIA's proposed incubator to launch businesses serving the oldest Americans, mostly by creating high-tech products for them. Entrepreneurs of all ages with a product or service for the aging market will be welcome, including those 50-plus with a startup idea. Read the article here. Let us know what you think of the idea here.